Pet World Insider and Pet World Media Group are proud supporters of the Women In The Pet Industry Network.
Our interactions with these wonderful women, and men too, have been wonderful. We are spotlighting some of members in an effort to share their knowledge, expertise and impact in the pet world!
Visit their sites to gain more information about what is happening in the pet world!
Dazzle Pet
Ann Clinger 
Location: Michigan, USA
email: ann@dazzlepet.net
website: http://www.dazzlepet.net
DazzlePet offers a growing assortment of rhinestone collars, leads, barrettes, and other elegant “bling” for dogs and cats.
The company my mother and father started from their dining room table was inspired by the destructive capabilities of a stray cat we had adopted. I had sewn the first catnip mouse from my mother’s scraps of fabric, but in the morning we woke to find bits of fabric strewn all over the house.
Looking for a more durable material they turned to UltraSuede® brand fabrics and the
Tasha is modeling the triple row Kaleidoscope Rhinestone collar and Sergei is modeling the 1” wide Tiny Diamond Bezel Collar.
UltraSuede® UltraMouse was born. Billed as “The Gift Toy for the Cat Who has Everything,” the UltraMouse grew in popularity and my mother realized there was room for expansion in the product line. Working together, we created the UltraSuede® rhinestone kitty collar, the UltraSuede® rectangular catnip kitty sachet, the UltraSuede® catnip Christmas kitty stocking and the still popular vintner bottle of catnip: “Cat-a-Tonic” – real catnip for real cats.
The birth of UltraMouse (the company and the toy) coincided with some major changes in the pet industry. More than ever before, people were embracing their dogs and cats like family members, and occasionally spoiling their furry companions with gifts (especially around the holidays). The independent pet store on the corner was facing new competition from major national chains. Since I started running the company in 1993 , I saw the need to continue diversifying and expanding our product line.
Bailey the Bichon is modeling the medium rhinestone flower collar.
While adding different types of products, such as rhinestone people jewelry and cookie
Josie the Rottweiler is modeling a 5 row Topaz/Crystal Alternating Rhinestone collar.
cutters to our line of goods, helped make us a “go-to vendor” for many stores, it also created an identity issue: are we a catnip toy manufacturer or a rhinestone collar, leash and people jewelry manufacturer? When a store representative walked into our tradeshow booth and asked, “Why is your name UltraMouse when it does not appear to be related to your rhinestone dog and cat collar and leash line?” we realized it was time to change.
DazzlePet encompasses everything we want our customers to remember about our product line: Dazzle them with the sparkle of products made with love in the United States. Our Humane Society rescue dogs: Sergei, the poodle, and Tasha, the Shih Tzu, both Vice Presidents of Research and Development and part-time catalog models, are continually helping to perfect and test our new ideas!
