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Pet World Insider attended the 2014 BlogPaws Conference and sat down with Pet Industry Insiders. Enjoy as we get the inside information about their efforts, their interests and their passions.
This Pet World Insider Moment With An Insider interview is with the EVP & Chief Marketing Officer for Pet360 Inc., The parent company of BlogPaws – Rose Hamilton.
As Pet360’s EVP and Chief Marketing Officer, Rose is responsible for consumer strategy, vision and marketplace positioning, as well as business prioritization and resource allocation. Pet360 is an integrated media company devoted to providing pet parents the information, products and advice they need to raise happy, healthy pets. The Pet360 network reaches more than 12 million pet parents each month and includes industry leading resources such as Pet360.com, petMD.com and BlogPaws.
In 2013, Rose received The CMO Club’s Rising Star Award and was recognized as Entrepreneur of the Year by the Women in the Pet Industry Network. She sits on the Board of the Pennsylvania SPCA and holds an MBA from the University of St. Thomas Graduate School of Business. Rose is the proud pet parent of Princess, a two-year-old Maltipoo.
About Pet 360 Inc.:
We are a comprehensive network of the leading information, pet community, pet charity and e-commerce resources for pet owners. We provide the resources and answers to virtually every need a pet parent might have. Our fast growing audience of engaged, active and loyal pet parents creates great opportunities for advertisers and publishers to expand their businesses while providing the most comprehensive offering to help pet parents and their pets.
Pet360′s extensive network covers every aspect of the pet parent community — dog, cat, fish, chinchilla, rabbit, horse, gerbil, ferret, guinea pigs, snakes, reptiles….you name it. We are an equal opportunity pet community. We are everywhere pets and their parents are online. The strength of our content and breadth of our reach translates to unbeatable multichannel advertising opportunities and publishing expansion.
For more information on Rose Hamilton and Pet 360 Inc. visit: www.pet360media.com
About BlogPaws:
BlogPaws hosted its first pet-friendly social media and marketing conference in 2010 and it has grown annually into the biggest social media event and conference of its kind.
May 7-10, 2014 BlogPaws held their 6th conference in Lake Las Vegas, NV, for hundreds of pet parents seeking information that will help them polish their blogging, social media, SEO and online publishing skills. The conference inspires pet parents to collaborate with one another on business projects and pet welfare causes. The conference is also a place where pet bloggers connect with agents and executives who sell the consumer brands they buy every day.
BlogPaws conferences attract expert and inspirational speakers from TV personalities (Andrea Arden, Rescue Ink, even Tillman the Skateboarding Bulldog!), to social platform experts (Google, Squidoo, StumbleUpon, Tout, BlogHer), to legal presenters on copyright and e-commerce concerns (FTC and private counsel), and dozens more.
BlogPaws also recognizes social media achievement and accomplishment with its yearly Nose-to-Nose Awards. In 2014, the 3rd awards ceremony was held at closing ceremonies of the conference. Twelve categories of talented bloggers and social media professionals were awarded the highest honor in the pet social media world, their own Nose-to-Nose Award for. No popularity contest, each entry is judged by peer professionals, chosen for their expertise in the individual categories.
Finalists and winners in the BlogPaws Nose-to-Nose Social Media Marketing Awards leave the yearly conference with one of the highest honors in blogging and social media, within the pet industry — recognition for high achievement in their category.
For more information on BlogPaws and upcoming BlogPaws events visit: http://www.blogpaws.com
For more information about Pet World Insider visit: www.petworldinsider.com
