This week we talk to the President & CEO of the American Pet Product Association, Bob Vetere. Bob is an author, lecturer, pet expert and one of the brightest leaders in the pet industry. We discuss the pet industry, the trends occurring in the industry, the research, the passion, the growth and so much more…
About Bob Vetere & The American Pet Product Association:
Founded in 1958, APPA is the leading not-for-profit trade association made up of over 1000 pet product manufacturers, their representatives, importers and livestock suppliers. Our membership consists of a diverse group representing both large corporations and growing business enterprises worldwide.
APPA’s mission is to promote, develop and advance pet ownership and the pet products industry and to provide the services necessary to help its members prosper. To accomplish these objectives and to provide APPA members with valuable benefits, the Association works hard to develop programs and services which serve our members’ unique needs. By conducting industry-related market research and holding educational seminars and teleconferences, APPA helps keep you in the know about important industry information, and gives you the tools you need to make important business decisions.
Global Pet Expo
Global Pet Expo, the pet industry’s largest annual trade show, is presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA). The 2014 Show featured 985 exhibitors, 2,896 booths and more than 3,000 new product launches. 5,597 of the most qualified pet product buyers in the industry attended the Show, including an impressive number of international retailers.
In 2015, Global Pet Expo will take place March 4-6 in Orlando, Florida. Global Pet Expo is open to independent retailers, distributors, mass-market buyers, and other qualified professionals. For more information, visit www.globalpetexpo.org.
Government & Regulatory Affairs
Additionally, APPA has an established Government and Regulatory Affairs Department whose activities are directed towards the advancement of APPA members and the pet industry through member cooperation and advocacy. The committee also monitors and responds to legislation and regulations. Most recently, APPA’s Government Affairs team played a key role in getting the Minor Use and Minor Species Animal Health Act (MUMS) signed by President George W. Bush. This is one of the most significant pieces of federal legislation to the pet product industry to be passed in recent history.
Promoting Pet Ownership & the Pet Industry
In 2005, APPA implemented the PAL (Pets Add Life) PSA Campaign. The PAL campaign is designed to encourage people to appreciate the value of pet ownership, teach people to be responsible pet owners, and promote the importance of pet ownership to good mental health, companionship and love. The PAL campaign delivers a wide variety of important pet related messages to a vast audience using Public Service Announcements, display ads, posters, brochures, and news stories. For more information visit www.petsaddlife.org.
To further promote the pet industry and to more clearly define its goals and objectives, APPA has played an integral role in establishing a Pet Industry Coalition, a group comprised of a collaboration of diverse leaders within the pet industry. While this group is in its infancy, it has identified key issues facing the industry and is currently taking steps to address those issues.
Value. Benefits. Success. The APPA Advantage.
Find more about Bob and APPA at: http://www.americanpetproducts.org
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 and Pet Industry Distributors Association (PIDA). The 2014 Show featured 985 exhibitors, 2,896 booths and more than 3,000 new product launches. 5,597 of the most qualified pet product buyers in the industry attended the Show, including an impressive number of international retailers. In 2015, Global Pet Expo will take place March 4-6 in Orlando, Florida. Global Pet Expo is open to independent retailers, distributors, mass-market buyers, and other qualified professionals. For more information, visit www.globalpetexpo.org. Government & Regulatory Affairs Additionally, APPA has an established Government and Regulatory Affairs Department whose activities are directed towards the advancement of APPA members and the pet industry through member cooperation and advocacy. The committee also monitors and responds to legislation and regulations. Most recently, APPA’s Government Affairs team played a key role in getting the Minor Use and Minor Species Animal Health Act (MUMS) signed by President George W. Bush. This is one of the most significant pieces of federal legislation to the pet product industry to be passed in recent history. Promoting Pet Ownership & the Pet Industry In 2005, APPA implemented the PAL (Pets Add Life) PSA Campaign. The PAL campaign is designed to encourage people to appreciate the value of pet ownership, teach people to be responsible pet owners, and promote the importance of pet ownership to good mental health, companionship and love. The PAL campaign delivers a wide variety of important pet related messages to a vast audience using Public Service Announcements, display ads, posters, brochures, and news stories. For more information visit www.petsaddlife.org. To further promote the pet industry and to more clearly define its goals and objectives, APPA has played an integral role in establishing a Pet Industry Coalition, a group comprised of a collaboration of diverse leaders within the pet industry. While this group is in its infancy, it has identified key issues facing the industry and is currently taking steps to address those issues. Value. Benefits. Success. The APPA Advantage. Find more about Bob and APPA at: http://www.americanpetproducts.org Don't forget to subscribe: http://www.youtube.com/petworldinsider Please like this video and let us know what you think in the comments below. http://WWW.PETWORLDINSIDER.COM){kind=link}